Small green wins should lead to broader policy

Sarah Kuck makes a strong, clear argument for more comprehensive environmental policy solutions:

Policy is a powerful thing. Using it to put today’s best building practices into place can help cut total emissions of carbon dioxide quickly, create new jobs and save home owners money that otherwise seeps through the cracks. Treating each green building as a special flower is getting us nowhere. Let’s stop creating one-offs and start creating massive change through policy that’s meaningful.

The context of that strong statement is our tendency to celebrate micro victories rather than engaging in the hard work of macro change.  To the degree that environmentally responsible practices become more than the latest fashion, “massive change through policy that’s meaningful” is precisely what will have to happen.

[Image: UK Government Poster Campaign, October 2008 via]

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