GM sends signals… but perhaps not the right ones

Ouch:

Now, on the heels of filing for bankruptcy protection, Saturn’s parent company (for now), General Motors, is taking its own stab at tail-between-legs marketing. In a 60-second spot that hits the airwaves today, GM admits some mistakes, announces some strategic goals, and generally tries to look forward. The imagery is all rebirth and renewal—a sunrise, a butterfly, a prosthetic limb, and literal green shoots.

“Let’s be completely honest,” intones the announcer as the spot opens. “No company wants to go through this.” True enough. I would also argue that no television viewer wants to go through it, either.

That’s a tough spot to be in.  My personal view is that a 60-second prime-time ad buy doesn’t send the best message about frugality.

One response to “GM sends signals… but perhaps not the right ones

  1. Pingback: Week in Public Organizations, 7Jun2009 « PublicOrgTheory

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s